Pornhub tries to keep models uploading with a 6% ad revenue payout increase
Tube site Pornhub – which is still without credit card payment processing after Mastercard and Visa pulled their cards in December 2020 – has announced that it is increasing the share of ad revenue paid to creators on free videos. This is the second increase in 5 months, as they previously increased the payout percentage by 15%. The math on this is now all kinds of confusing, as Pornhub is notorious for its lack of transparency when it comes to payout rates. Pornhub has not lowered the minimum payout amount from its current level of $100, and based on the comments on the blog post announcement, this move isn’t enough to buy more loyalty from performers. Without credit card processing, Pornhub and its parent company MindGeek could be left scrambling to create enough free content through their own in-house productions to feed the beast.
